MICHAEL BATES SOLUTIONS
A Course for Edtech Founders
What else does your product
solve for?
Behavioral Health Literacy teaches you the language, numbers and
buyers behind behavioral health in K-12.
LESSONs 1 - 2
Understand the market
The Behavioral Side of K-12. The Mandatory Market.
LESSONs 3 - 4
Know the buyer
The District's Numbers. The Person Responsible.
LESSONs 1 - 2
Speak their frameworks
MTSS. PBIS.
LESSONs 1 - 2
Make the case
Cause and Effect. The Brief.
Lesson by lesson
1
The Behavioral Side of K-12
How behavioral health shows up in schools, in the words districts use.
2
The Mandatory Market
Why districts are required to address it, and what that means for you.
3
The District's Numbers
The data a district tracks, reports and gets measured on.
4
The Person Responsible
Who owns the issue in the district, and who can say yes.
5
MTSS
The tiered framework districts organize student support around.
6
PBIS
The school-wide behavior framework many buildings already run.
7
Cause and Effect
How behavior connects to what it causes in classrooms and results.
8
The Brief
Pull it together into one brief on what else your product solves for.
Eight lessons. One brief.
Your Instructor
Meet Michael Bates
I've spent 40 years in EdTech sales. I started in 1985 selling computer-assisted instruction for reading and math, and went on to hold executive sales roles at Jostens Learning, Pearson, Houghton Mifflin Harcourt, Curriculum Associates, LeapFrog, EPS Literacy & Intervention, and Matific. I've sold to classrooms, school buildings, and central offices, and built sales operations across 12 countries. I founded Michael Bates Solutions in 2009 and went full-time in 2018. The EdTech Impact Accelerator is the ten-lesson distillation of what I've been teaching founders one at a time. I've spent 40 years making the mistakes so you don't have to.